MD London — Giving you the tools, knowhow and confidence to style your hair anywhere.
Michael Douglas has been a celebrity hairstylist for over three decades, and you may have seen him on This Morning, GMB and The One Show over the years. He was a regular at the London, Paris and New York fashion weeks, and has worked on global advertising campaigns for all of the big beauty houses. After an incredibly successful career, Michael launched his own brand and products, so that you can enjoy beautiful hair, every single day.
Photography by Michael Wright.
SERVICESBrand Identity
Digital Collateral
In collaboration with Helen Snook Consulting, we created an inclusive and relatable brand experience for MD London that is straight-talking, practical and fun. Each element of the brand works to create a visual identity that feels creative and memorable, all tying together with a bright and playful colour palette to create a brand that is bold and recognisable. Most importantly, Michael’s down to earth personality and sense of fun really comes through.
Above all else, the central node of MD London is Michael’s overarching and long-standing mission to give women the knowledge and confidence to look after their own hair, at home, and without a professional hairdresser. It’s a brand that was built with inclusivity and relatability right at the forefront. Michael is committed to creating a space that is authentic, fun and for all.
You can experience Michael’s brand at mdlondon.co.uk and @mdlondon.
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